- 16-18 November 2026
- Shanghai – CHINA (ASIA)
- Website: www.interpack-cn.com
swop is now interpack China: A new chapter for a strong brand
Shanghai World of Packaging (swop) has been part of the interpack alliance for ten years – a fact it now proclaims in its name. With its presence as interpack China, Messe Düsseldorf is strengthening its international brand family and sending a clear message on the importance of the Chinese packaging market.
To mark its anniversary, swop has repositioned itself strategically and will be continuing its success story as interpack China. The new brand identity was unveiled at the opening ceremony of this year’s event. As interpack China, the trade fair is gaining ever more international importance – fuelled by the trust and innovative strength that interpack stands for worldwide.
A clear commitment to the Chinese market
China’s importance for the processing and packaging industry is tremendous. The country is not only a key player; in many ways it is also intertwined with the global packaging industry. As the “workbench of the world”, China has enormous industrial manufacturing power and therefore a strong, integrated packaging industry.
Its high production density creates extensive demand for packaging materials and machines. From cardboard packaging and films to complex filling and labelling solutions, the packaging sector is growing in step with industrial production. At the same time, China is developing into one of the largest consumer markets in the world. A growing middle class and the boom in e-commerce are continuing to drive demand for safe, sustainable and intelligent packaging solutions.
interpack China marks the start of a new chapter for the international packaging industry. Its integration into the interpack family emphasises the trade fair’s growing importance and is a boost for the Shanghai location.
The first interpack China will take place from 16-18 November 2026.
