The bakery of the 21 century at Modern Bakery Moscow 2014

Tradition as an anchor – Bread in Russia
Tradition is very important for the bakery industry in Russia. New innovations and ideas are unattainable without the valuable background and its approaches. Traditionally, bread is the most important foodstuff in Russia with an annually increasing sales level. The Russian per capita consumption is remarkable in an international comparison and equals around 115 kg.
The knowledge of the past is a kind of driver for the future. Modern Bakery Moscow brings these approaches together and thus gives an overall picture of the entire industry. The new satellite topics of the bakery and confectionery are further developed, refined and integrated together with the traditional core topics. Modern Bakery Moscow perfectly succeeds in combining tradition, innovation and modernity under one roof.

Russian market for bakery and confectionery goods
The Russian bakery and confectionery market is one of the most exciting growth markets in the world and offers impressive prospects especially for international manufacturers. In 2012 the annual turnover for bread and bakery products rose by 15.1%, to 11 bn Euros.

In 2013 the total investment of the Russian confectionery industry is estimated at 200 million Euros. By 2015, this amount increases further to 215 million Euros. There is also an enormous potential for manufacturers of machines and equipment. In Russia, 50 % of all technical equipment stems from the 1980s, and there is great need for modernization. The Russian government admits the need of modification and plans to invest 2.4 billion Euros in the expansion and renovation of the Russian bakeries until 2020.

Trade fairs in Russia – Moscow as the center
Moscow is the center of business in Russia. All major Russian and international companies are represented here. In addition, the Russian capital is the meeting point between Asia and Europe and is one of the most important exhibition centers in the world. Trade fairs in Russia serve as the most important tool to establish new business contacts. Particularly active product presentations on-site and intensive dialogues with company representatives play an important role for decision making and successful contracts conclusion.

Networking in Russia
The business practices in Russia and the CIS differ in some aspects compared to the Western world. In particular, the personal contact is of great significance. Creation of a strong and effective partnership and its regular maintenance are the key factor for successful businesses in Russia.

The bakery of the 21 century at Modern Bakery Moscow 2014
Modern Bakery Moscow takes the traditional elements around the bread and gives an outlook into the future of the entire industry. New topics are highlighted and become increasingly important. Nowadays bakery is not only bread baking, it reflects many facets today: ice cream, chocolate, tea, coffee, store concepts and restaurant chains are no longer outside topics. “In regards of bakery the customer needs have fundamentally expanded within the recent years. The whole industry is changing,” adds Mr. Fichtner.

The 20th Modern Bakery Moscow will take place April 23 – 26, 2014 at the Expocentre Fairgrounds in Moscow. The leading trade fair for confectionery and bakery in Russia and the CIS celebrates its anniversary!

For more information please follow the link: http://www.modernbakery-moscow.com/

Trade fairs in Russia – Moscow as the centre
Moscow is the centre of business in Russia. All major Russian and international companies are represented here. In addition, the Russian capital is the meeting point between Asia and Europe and is one of the most important exhibition centres in the world. Trade fairs in Russia serve as the most important tool to establish new business contacts. Particularly active product presentations on-site and intensive dialogues with company representatives play an important role for decision making and successful contracts conclusion.

Russian market for bakery and confectionery goods
The Russian bakery and confectionery market is one of the most exciting growth markets in the world and offers impressive prospects especially for international manufacturers. In 2012 the annual turnover for bread and bakery products rose by 15.1%, to 11 bn Euros.

In 2013 the total investment of the Russian confectionery industry is estimated at 200 million Euros. By 2015, this amount increases further to 215 million Euros. There is also an enormous potential for manufacturers of machines and equipment. In Russia, 50 % of all technical equipment stems from the 1980s, and there is great need for modernization. The Russian government admits the need of modification and plans to invest 2.4 billion Euros in the expansion and renovation of the Russian bakeries until 2020.

Pre-View Modern Bakery Moscow 2014

THE LEADING TRADE FAIR FOR RUSSIA AND THE CIS
Modern Bakery Moscow is the most important international trade fair for the bakery and confectionery industry in Russia and the CIS. For 20 years Modern Bakery Moscow sets new trends and topics for the Russian market. Modern Bakery Moscow combines tradition, innovation and modernity and brings together Russian top decision-makers with national and international exhibitors.

INTERNATIONALITY
243 exhibitors have presented their products and services to 14,000 Russian and international professional visitors at Modern Bakery Moscow in 2013. 99 Russian companies and 144 international companies participated in the trade fair, which proves that there is a great interest in the Russian market. 65 companies came from Germany.

POLITICAL SUPPORT
For the eighth time, there will be a German Pavilion at Modern Bakery Moscow. The support of the German Federal Ministry of Economics and Technology is a clear sign that the Russian market is of great interest for the German government.

U.S. Pavilion
For the first time there will be a U.S. Pavilion at Modern Bakery Moscow. The international character and the great popularity of the trade fair among the international companies are success factors for bringing high technology from abroad to Russia.

NETWORK IN RUSSIA
Modern Bakery Moscow is supported from many sides and can refer to a wide and established network in Russia. Associations, politics and Russian top decision-makers meet here and exchange ideas.

GROWTH MARKET OF RUSSIA
Russia’s bakery and confectionery market is growing and new products and trends increase the need for appropriate tools and technologies. For example, the bread consumption per capita has increased, by 15% to 114 kilograms. The annual turnover of bread and bakery products rose in 2012 by 15.1% to eleven billion Euros (about 480 billion rubles).

HIGH DEMAND FOR INNOVATION
In the future Russian companies have to face a stronger international competition to be successful in the long run. Modern Bakery Moscow brings the latest technologies and provides the Russian companies with an opportunity to be up-to-date.

DIVERSIFIED SUPPORTING PROGRAMME
2014 is a special year for Modern Bakery Moscow and this is also reflected in the supporting programme: topics such as barista, coffee, confectionery contest, forums and conferences, seminars, training opportunities or art made out of bread –are just some of the highlights of the event.

More than just baking – Modern Bakery Moscow as a bakery of the 21 century

Modern Bakery Moscow has developed a broad and balanced product range that covers the important and relevant sections of the bakery and confectionery industry. These include:

Production technology and equipment

1. Bakery and Confectionery Machinery
2. Ovens and oven equipment
3. Refrigeration, fermentation, air-conditioning and ventilation technology
4. Packaging equipment and machinery
5. Laboratory and measuring equipment
6. Cleaning and industrial hygiene
7. Baking and Pastry Accessories
8. Café and shop fitting

Ingredients and food technology

1. Baking agents, raw materials and ingredients
2. Fats and oils
3. Decorative items, sweets and chocolate
4. Deep-frozen, semi-finished and finished products
5. Tea, coffee and coffee machines
6. Fast food
7. Ice cream and its production
8. Pizza and Pasta

Others
1. Distribution and Sales
2. Services
3. Institutions

The bakery of the 21 century at Modern Bakery Moscow 2014
Modern Bakery Moscow takes the traditional elements around the bread and gives an outlook into the future of the entire industry. New topics are highlighted and become increasingly important. Nowadays bakery is not only bread baking, it reflects many facets today: ice cream, chocolate, tea, coffee, store concepts and restaurant chains are no longer outside topics. “In regards of bakery the customer needs have fundamentally expanded within the recent years. The whole industry is changing,” adds Mr. Fichtner.

The 20th Modern Bakery Moscow will take place April 23 – 26, 2014 at the Expocentre Fairgrounds in Moscow. The leading trade fair for confectionery and bakery in Russia and the CIS celebrates its anniversary!

For more information please follow the link: http://www.modernbakery-moscow.com/