Asia’s key F&B trade exhibition continues to serve regional markets through multiple platforms with programme offerings from May to September 2021
BANGKOK, 05 MARCH 2021 – THAIFEX – Anuga Asia 2021 will take on a new extended format – Hybrid+, where its programmes will start from May and extend all the way to late September when the physical event will take place. The dates of the physical event will be from 29 September to 03 October.
With Hybrid+, participants can kick start their THAIFEX – Anuga Asia journey from May 25 – 29 with THAIFEX Virtual Trade Show (VTS) – a 365-day initiative by the Department of International Trade Promotion. VTS welcomed 1,080 online registrants from 77 countries in their first edition in 2020, of which 752 buyers were successfully matched with their target exhibitors. Other digital initiatives, including online matchmaking and webinars, will continue to engage local and international participants from May through September when the physical event takes place with additional elements such as live streaming.
The Organisers opined, “The Hybrid+ model is our response to the industry’s call for continual business engagement until physical convening can be done in a much safer environment. We have been fine-tuning our programme offering by working closely with industry players to understand their needs better, so that we are equipped to support them in this new normal.”
The global rollout of the COVID-19 vaccine positively signals the start of the road to recovery and the ease into the new normal, as well as increase the confidence in regional travel. As of today, the current sign up for the show is strong. More than 70% of past exhibitors have committed to the show, reflecting the wish of the industry to have the event this year.
“We believe that this enhanced hybrid event format will benefit our exhibitors and visitors. Our continuing focus on innovation and delivering the best values to the industry, is our formula to stay engaged and always be ready to face new challenges,” said the organisers of THAIFEX – Anuga Asia.
Related Topics
Hybrid+ | VTS | Online Matchmaking | Webinars
Koelnmesse – Koelnmesse – Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Further Information is available at: http://www.global-competence.net/food/
About the Department of International Trade Promotion, Ministry of Commerce, Thailand
The Department of International Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facility, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia. http://www.ditp.go.th/
About the Thai Chamber of Commerce
The Thai Chamber of Commerce plays a proactive role in representing the interests of the local Thai business community. https://www.thaichamber.org/
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