How would you define the Sirha in 2019?
By focusing on the influences and innovations in the industry that have always been at the heart of the Sirha promise, while at the same time preserving the spirit of a festive gourmet event that embodies its signature, the event has become one of the most important trade shows in the Food Service industry worldwide. It is an exceptional venue for business that draws more than 200,000 professionals, including 25,000 chefs, and yet it is also an event that people enjoy for its friendly ambiance.
Every two years, the world of Food Service convergences on Lyon and the Sirha to exchange and soak up the major trends in food, catering, new techniques and services. Our 10 sections dedicated to animations and 21 contests contribute to this enrichment together with the 3,000 exhibitors.The event is so popular with both exhibitors and visitors, that we have decided this year to expand the trade show by adding a new hall offeringan additional surface area of 10,000 sqm.
What are the emerging trends for this edition?
We have a network of events and global partners and continually interact with players in the Food Service industry. This puts us in a unique and privileged position. Thanks to this intimacy with the many different facets of the market we can spot the emerging influences well in advance. For this edition we have identified and reviewed 7 influences that will be represented throughout our demonstration sections. Consumers are increasingly aware of the impact they have on our environment but also of what’s good for their health. They also want to find establishments that offer actual emotional experiences. We have carried out some long term projections in order to anticipate even further the consumers’ future behaviours.
