Meat Pro Asia 2025 opens this week, spotlighting international influence and local strengths through comprehensive conference programme and exhibits

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Global suppliers and industry leaders are set to gather across 10,000 sqm at Challenger 1, IMPACT, Bangkok from 12 – 14 March this week for the second edition of Meat Pro Asia, Asia’s premier processing and packaging trade fair for egg, poultry, meat, seafood, and food products. The event will see 121 exhibitors presenting groundbreaking innovations in processing, packaging, automation, cold chain logistics, IoT, quality control, hygiene, and more. In addition to the diverse array of exhibits, the conference programme will see over 50 speakers discuss the latest trends and technologies in the industry, such as food safety, efficient processing methods, and sustainability, over two full days.

Mr Jack Wong, Deputy General Manager, Messe Frankfurt (HK) Ltd, commented: “I am excited to welcome industry leading exhibitors to Bangkok this week for Meat Pro Asia, as they showcase cutting-edge technologies from their respective countries and fields. Additionally, the two-day fringe programme provides a unique platform for networking, knowledge sharing, and business growth. With its strong connections to Messe Frankfurt’s global network of events for meat processing technology, Meat Pro Asia has become a key event on the calendar for Asia. Through special events and the participation of global brands, the fair aims to elevate its impact in driving innovation and growth in the region’s food industry.”

“The show’s synergy and co-location with VIV Asia and Horti Agri Next Asia, sees all three events combine to host over 1,500 exhibitors – 93 percent of which are from outside Thailand. This creates a unique opportunity for international collaboration across the entire supply chain. Meat Pro Asia 2025 is strengthening the on-site attractions with high quality exhibitors and an engaging conference programme. Additionally, we are implementing initiatives in order to reduce the fair’s carbon footprint, such as using soy-based ink for printed materials while reducing their quantity, deploying EV tractors in partnership with DB Schenker, and utilising digital applications,” added Ms Panadda Kongma, Vice President – Business, VNU Exhibitions Asia Pacific Co Ltd.

Among the high-calibre exhibitors from Thailand and abroad are Baader, Duravant, Hi-tec, IFEC, Ishida, Jarvis, Marel, Meyn, Multivac, Vega, and many others, all displaying the latest innovations in the meat packaging and processing sectors. The industry leading brands will present technologies such as data analytics and IoT applications, supply chain automation, sustainable packaging solutions, and more.

In addition to these key brands, the conference programme will feature over 20 sessions, with discussions led by international speakers on global topics, complemented by insights from local experts addressing trends within Southeast Asia.

Some highlights include:

• Advancing Poultry Processing: Digitalisation for Enhanced Quality, Safety, and Sustainability Astrid Verhoijsen, Product Specialist Primary Processing, JBT Marel Poultry

• Processing Management – Food and Packaging Waste Management Dr Joseph Ross S. Jocson, President, Asian Packaging Federation (APF)

• Important Parameters in Creating Premium Sausages Karsten Schellhas, Master Butcher, Alternative Protein Specialist, and Owner of Schellhas Food Technology

• Big Changes in GHP 2022: Food Safety Culture, Allergen Management and Environment Monitoring Program Dr Suwimon Keeratipibul, Professor, Chulalongkorn University

Shrimp Disease Management, Food Processing & Carbon Credit Taweesak Wannatipayaporn, Managing Director, C.B.Food-Tech Co Ltd

• Food and Beverage – Southeast Asia: Staying Ahead for the Future of Food Safety Terence Tan, Director of Marketing and Business Development, Ecolab

Another exciting event bringing the very best meat products from across the region to Bangkok, is the Southeast Asian qualifier for the IFFA-DFV Global Meat Product Awards. Taking place over the first two days of the show, this regional competition will announce its winners on March 13, who will be invited to the World Awards at IFFA in Frankfurt from 3 – 8 May, 2025. The awards in Bangkok will feature a jury of independent and trained test experts evaluating meat products such as sausages and hams, based on criteria including appearance, consistency, aroma, and taste.

Meat Pro Asia is organised by Messe Frankfurt (HK) Ltd, VNU Asia Pacific, and VNU Europe.

Messe Frankfurt accompanies the dynamic growth of the food industry with four trade fairs on four continents, in Argentina, Germany, Thailand, and the USA. Read more at: www.food-technologies.messefrankfurt.com

These events are headed by IFFA – Technology for Meat and Alternative Proteins – held in Frankfurt from 3 – 8 May.

Learn more at: www.iffa.com

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