AFTER A YEAR OF STRONG CONSOLIDATION, MAKRO LABELLING IS FOCUSSING ON ALL-ROUND GROWTH IN 2016
The company has concluded a highly satisfactory 2015 with turnover of €14 million (15% up on the previous year), 80% from foreign markets. The strategy of further growth in 2016 is based on constant improvement of fundamental before and after sales services, optimisation of resources, constant attention to export opportunities and implementation of new technologies.
Despite the ongoing difficult economic and social situation, in 2015, Makro Labelling has continued its growth, from consolidation on the Italian market to development of exports, company re-organisation, optimisation of resources, implementation of services and communications.
The figures speak for themselves: at the end of 2015, the turnover was up by 15% with 80% coming from international markets and a total of 370 installations completed. Today Makro Labelling boasts a staff of more than 65, an increase of 10% with respect to 2014. These encouraging results are the fruit of a clearly defined strategy and constant attention to perfect harmony and coordination among all departments.
“In just a few years, we have gone from being a small enterprise to a genuine industrial company, a step made possible by the continuous capabilities of everyone working at Makro Labelling and by prudent management strategies. Transfer to the new premises enabled us to improve and optimise our organisation and introduce new professional figures. Others will join the company in 2016 in the technical and sales departments. We have everything it takes to go on growing, but to do so the right way, we believe it is fundamental to pass through constant analysis of our organisation and all its processes. Only when all departments are working in perfect harmony can we offer the best possible technology and high added value service our customers call for“, declares Massimo Manzotti, President and Sales Director of Makro Labelling. 
In six years of activity, Makro Labelling has evolved, building a wide and complete range of industrial labellers for the beverages, food, detergent and pharmaceutical sectors and winning credibility on both the national and international markets. This can be summed up by three fundamental elements: strategic consultancy on sales processes for top level support to companies, design and development of modular, practical and flexible solutions based on solid technological knowledge and the guarantee of a swift, precise and ever-present after sales and spare parts service.
In Italy, Makro Labelling has worked hard to reinforce its presence in the wine and food, personal and home care and chemicals sectors (in 2015, two MAK 3 labellers were installed at Italchimica s.r.l. of Padua, one of Italy’s leading detergents and cosmetics manufacturers). Exports have also given Makro Labelling great satisfaction, by increasing not just in areas where the company’s market penetration was already good such as Europe (France and England in particular), the USA, Russia and the former Soviet Union countries, but also in the Middle East and South America, particularly interesting growth areas.
On the innovation front, Makro Labelling is continuing its research and development of solutions to further optimise the electronic guide systems on its machines. Together with the carbon fibre Follower, presented for the first time in 2015, development has been completed of the new MAK AHS2 self-adhesive labelling unit, able to reach speeds of 135 m/min (metres per minute) for applications from 40,000 to 60,000 b/h.
The company has also attended the most important international trade fairs, confirming its across-the-board dynamism. “Simei went very well. We presented the carbon fibre Follower and a version with slightly modified labelling unit couplings of the MAK 01 labeller, mainly but not exclusively designed for small enterprises in the wine making sector. Highly appreciated for its self-adhesive applications, this machine was warmly acclaimed by visitors to the trade fair,” says Silvia Ghizzi, Makro Labelling Sales Assistant. “In addition, in 2015 we also took part for the first time in IPACK-Ima with excellent results, giving us an interesting approach to the personal and home care market and chemicals sector, and in Brau Beviale where we presented the Roll Feed to customers mainly in the water and beers sectors of the beverages market. The success of this large volume labeller with plastic wrap-round labels on a reel, derives from its modularity, a distinguishing feature of all our products, but highly innovative for this sector”.
Continues Massimo Manzotti, “The objective for 2016 is obviously to continue growing, a goal we can achieve only if we keep working seriously on all fronts – technology, partnership, attention to export opportunities and communications. But also to go on offering an immediate and prompt after sales and spare parts service. Because selling the first machine to a customer is easy, the hardest thing of all is to sell a second machine to the same customer – that will be our real focus for 2016”.
