With three months to go, 85% of the stand space has already been confirmed
The fourteenth edition of the International Bakery, Pastry, Ice Cream and Coffee Exhibition, InterSICOP 2024, organised by IFEMA MADRID, has sparked great expectation in the industry with the confirmation three months ahead of the event (17 to 20 February) of filling 85% of its exhibition area.
Companies and professionals will be reuniting, two years after the last edition, to celebrate this big biennial event, the only one dedicated exclusively to this industry in the Iberian Peninsula.
At a time when the world of baking and pastry has regained the spotlight, with new business models and innovative products and trends, the hosting of INTERSICOP, where the leading firms in machinery for bread and pastry production, as well as for the ice cream and coffee industry, will all be present, is essential for updating and renewing equipment and for learning about the latest market trends.
A professional event that brings together all the innovation and latest technologies in the industry, and which is aligned with the latest trends and consumer demands, who want fresh products and are committed to traditional and artisan products, even ignoring the price increases that have affected this sector, as well as the rest of our economy. And at the same time, prioritising the growing interest in healthy and quality products.
One of the big new features of the next edition is that for the first time it will coincide with Coffee Fest, an event that is highly acclaimed by coffee lovers and professionals alike, which will be running concurrently in Hall 14, seeking to promote the culture of speciality coffee.
Coffee Fest will be presenting an extensive agenda of lectures, workshops, coffee routes through the capital, and coffee sampling areas. In short, an event that will contribute to enriching InterSICOP’s usual extensive exhibition offering.
The InterSICOP trade fair will be complemented by a packed programme of conferences, seminars, competitions, workshops, etc., which will provide a first-class space for analysis and reflection.
In addition to this, the digital platform LIVEConnect has been activated, which allows companies and professionals to maintain permanent contact beyond the timeframe of the fair, reinforcing the face-to-face experience.
