Felmoka is a company that produces and sells coffee since 1960, making the product care and assistance to its customers the strengths that have allowed it to expand and export its products around the world, without abandoning the relationship with the territory where the company is located, Malnate, in the province of Varese.
To know more about this interesting reality, a perfect expression of Italian craftsmanship, we had a chat with Talia Miceli, Marketing Manager, and partner of the company.
Let’s start with a brief presentation of your company: how was Felmoka born?
The company was born in 1960 in Malnate thanks to the curiosity of my grandfather, Felice Volpe, for coffee.
Initially, Felmoka operated exclusively in the professional sector, but in re-cent years we have begun to address the B2C sector as well. Speaking of these latest developments, what are the main products commercialized by the company? In addition to coffee, there is, first of all, a line of complementary products such as sugar, a line of herbal teas, ginseng, and other coffee-related products, but in principle, we prefer to focus on coffee.
What are your typical customers, both HORECA and end customers?
As regards the professional sector, we mainly address companies in the catering world of varying sizes: from the small bar to the large hotel.
Our approach, however, is always the same: we seek on the one hand the quality of the product and on the other the excellence of the service, of the relationship that we establish with our customers. With this objective, for example, we have activated an internal maintenance and repair service active twenty-four hours a day.
Regarding foreign countries, we mainly export to South Africa, Saudi Arabia, Qatar, the United States, and also Brazil. Finally, regarding the final customer, our target is mainly female be-cause we have introduced a line called Donna Felice.
Can you tell us more about this brand?
The line is called this way for two reasons: on the one hand, it is of course a tribute to Felice Volpe, the founder of the company. Secondly, by selling coffee, we are also working to protect women’s work in the countries where it is produced, creating opportunities for personal growth, training, and even real happiness, because in our opinion a woman is happy first and foremost when she is economically independent and can be what she wants, offer her children the education she believes in, and welcome all the opportunities that life presents her.
