The new quality labels CleanTec, GreenEnergy, SmartControl and BakingQuality are part of the numerous innovations presented by the WP BAKERYGROUP at this year’s iba expo 2012 in Munich, Germany. At first sight, the striking labels show the special quality standard of the WP machines, lines and concepts. Behind the high standard of quality is the know-how of the ten companies who belong to the WP BAKERYGROUP. Being market leaders in their segments, the experts in the different fields of bakery technology have developed several innovations for the modern production of high quality baking goods. Under the slogan: “Discover the WP Treasures”, these innovations are shown live at iba.
The treasures are versatile. One can be the saving at the percentage of fat and the simultaneous
avoidance of food waste – possible with the WP Kemper Evolution line for the production of fat reduced donuts. Moreover the line reduces the amount of scrap dough to a minimum. Another treasure is the bread crust – nice and crispy due to the Aroma Method and the performance of the Matador ovens. Other treasures can be found in the newly developed WP business areas Blue Value Service, WP Green and WP Food.
CleanTec – Machines with hygienic design
The basic idea behind the WP CleanTec concept is: dirt should not occur! If it cannot be avoided, it has to be visible and easy to remove. At this year’s iba exhibition, WP presents another step of their CleanTec philosophy: the automation of dough production with connected cleaning, increased use of water and innovative component packages which are specially designed for increasing hygiene standards. “Especially in the process of cleaning, we put high emphasis on the transfer of knowledge.
How a machine is correctly and time effectively cleaned according to hygienic standards can be taught through descriptive films and instruction material which we supply”, says Henk Snellink, CEO of WP Haton
GreenEnergy – minimal Energy, maximal Efficiency
Bakeries belong to the most energy intensive businesses in the artisan field. The ovens have the highest amount of energy consumption with 50 to 70 percent.
At iba, the WP BAKERYGROUP presents systems which save and use energy more efficient. The Matador oven with its Zyklotherm heating system is a good example because it needs up to 30 percent less energy than comparable ovens. “Ovens, which are marked with our GreenEnergy label, save money for the baker.
At the iba 2012, we will demonstrate live, that energy which has been produced once, should not just vanish but can be used for further operation”, says Ulrich Hirsch, Product Manager Ovens.
SmartControl – easy and standardized operation for WP machines
Corresponding to the claim “think process”, the WP BAKERYGROUP looks at every single step of the baking goods production, as well as the operation of production lines, as an integrated process. Large production ovens, roll lines, cooling devices and instore ovens: customers can find the same touchscreens with identical pictograms, colors and menus at the WP machines. At iba, the newest SmartControl innovations will be presented, such as the further development of the Navigo control, the operation software Oven Control and the INUS control for roll lines.
BakingQuality – Baking with unique quality
Machines or lines, which bakers can produce special quality with, are marked with the BakingQuality label. A historic example is the WP Matador oven. Since the 1950, the Matador sets the standard in baking. Bakers in more than 130 countries use the oven in order to produce state-of-the-art crusts and taste.
At iba, the traditional oven will shine in a new light. This high level of baking can also be achieved in instore baking – with the Matador store. The “little” brother of the traditional WP Matador will also be displayed in a complete new, surprising look.
Blue Value Service – Security through the complete lifecycle
The initial investment of a production line is only the famous tip of the iceberg. If one takes a look at the complete lifecycle, the biggest part of the costs is spare parts, maintenance and abrasion. If these costs are not kept in mind for the investment, an assumed bargain offer can turn into an expensive investment over the years.
“With the Blue Value concept, the WP BAKERYGROUP supports the customers even before the first day of production over the complete lifecycle”, describes Lars Gey, Manager Customer Care at WP Kemper the comprehensive Blue Value service concept.
Blue Value stands for a continuously reliable in operation machinery. A special component is Blue Control. It is the first integrated remote service system for the baking industry. WP machines which are in operation in bakeries are worldwide and 24/7 connected via telecommunication networks with the WP Service. In the case of emergency, WP experts can access the machines via internet and webcam within short time. This reduces machines downtimes to a minimum.
WP Green – the new energy provider for the WP BAKERYGROUP
The effect of efficient production equipment is blown out if the individual components are not combined into an integrated systems for energy saving.
The new business field WP Green is concerned with everything connected to energy management of bakeries, concretely the use of heat storage tanks in combination with ovens in order to make operation measurable and energy efficient. At iba 2012, the new business field will be presented for the first time live.
WP Food – the new business for integrated retail solutions
Manufacturers of baking goods are facing increasing challenges: customers expect bakeries with full assortment of good and snacks, also in the evening and always fresh. Gas stations, super markets or cafés are ideal platforms for snacks on the go.
Also this new product segment, WP Food, is a new part of the WP BAKERYGROUP portfolio. It presents complete and integrated solutions for different retail scenarios for the first time at iba 2012.
